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May 27, 2008 Deconstructing Dinner
The Coffee Mug Revolution
How one coffee stand owner is challenging the
take-out coffee cup and building a back-alley cappuccino community. Jon Steinman You pull up to a
roadside coffee stand. Your intention; grab a latté and hit the road. The
beverage is ordered, the money exchanged, and you signal to the stand's owner
that the ceramic mug in which your latte is being concocted won't suffice; you
require a disposable cup. His response shocks your well-planned routine. You
see, Benji Hansen's Clean Bean Café in Nelson, B.C. does not offer disposable
cups, only ceramic mugs! Arriving in
Nelson in early 2006, Hansen did what most arriving to this isolated mountain
community are forced to do - go into business for himself. With the mining and
forestry industries having all but disappeared, making a home in Nelson
requires quite the entrepreneurial skills. The Clean Bean Café is one of the
many unique businesses within the community, and the ethics behind the business
have spawned a whole new community unto itself. Nestled in a
small trailer in a back alley of Nelson's downtown is a refrigerator, a sink,
an espresso machine, a vast collection of ceramic mugs, and Benji Hansen. It
seems Benji knows everyone who arrives at The Clean Bean Café, and everyone
knows Benji. What has generated such a close-knit relationship between business
and customer is up for debate, but the complete absence of disposable cups in
the trailer may be one reason. "It's my conscience," says Hansen. "I can't
stand walking down the sidewalk seeing a paper cup that's been walked on. It
breaks my heart to know that that cup was once the meat of trees, and there it
is lying there on the street. I can't stand for that and I can't stand to even
see it in a trash bin let alone on the street. There are plenty of artisans
making beautiful ceramic mugs, and there's even a bit of vintage mugs out there
too at your local thrift shop that are maybe looking for a home" In an age of
finite resources, a rapidly changing climate, and a culture that operates at
blinding speed, it seems Hansen is on to something. The disposable coffee cup
is taken for granted in our culture and could perhaps act as an ideal metaphor
to showcase how disconnected we are from the earth and from each other. It
seems North America is the only region of the world where disposable coffee
cups are used more than ceramic mugs. Most cultures would find it hard to
believe that anyone would forego the joy of sitting down over a coffee, but
many Canadians pass up such an opportunity every day. First-time
customers are understandably taken aback when arriving at this back-alley café.
"I've had an assortment of responses," says Hansen. "Everyone seems to respond
in their own way, either taken aback, or seemingly on the verge of frustration.
I've probably had three customers that have turned around to leave because I
didn't have take-out cups with lids." While The Clean
Bean's ethics may sound restrictive, they are far from it. Hansen gladly
encourages customers to take their mug with them. Referring to his "mug
orphanage", Hansen relies on the community to keep his "orphanage" stocked.
"People are dropping off mugs all the time," says Hansen. There is little
concern as to whether the mugs leaving the café will ever return. "They're
coming back, and if not, they must have found a good home. I trust that people
won't just disregard a mug as something to be forgotten. Someone, somewhere,
sometime, is going to consider that mug and not throw it into a trash bin." Hansen takes
great care choosing which mug to offer to his customers. "There are a few mugs
here in my "orphanage" that are handcrafted by local artisans. If [the
customer] is going to stick around the trailer, I might give them one of those
special mugs. If they're going to walk down the street, I'll send them away
with a more generic mug." This back-alley
coffee revolution does more than simply change one's perception of the lowly
coffee mug, The Clean Bean Café is even challenging the exchange of money.
Hansen gladly supports a system of barter, that is, an exchange of goods and/or
services, no dollars attached. I tried it out myself and traded a pound of
locally grown kiwis for a credit of two coffees. Some customers provide Hansen's
lunch, and others, a bouquet of flowers or a handmade gift. With so much
consciousness being raised at the Clean Bean Café, what about the coffee
itself? Exclusively offered at the café is Capulin Coffee. Capulin founder
Daniel Fourwinds insists that his coffee provides the highest financial return
of any coffee to the Mexican village in which the beans are grown, harvested
and processed. Capulin Coffee is its own story, and a remarkable one at that
(www.capulin.com). – Jon Steinman Deconstructing
Dinner is heard on radio stations across Canada and is available as a Podcast.
More information on today's topic can be found at
(www.cjly.net/deconstructingdinner/050307.htm). |
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